Banking on the Benefits of Human-centered Marketing


Can a company make sales without establishing a connection with the buyers? The answer is no. A human-centered marketing approach is required to understand the experience goals of the buyers, what they are trying to achieve when they get into the process of making a transaction with a company.

Still stuck with business-centric approach?

Many companies are still stuck on business-centric mode of operations. They are failing to understand that empathy is a necessary element when marketing products or services to buyers. It is necessary to understand how buyers feel throughout the journey of doing business with a company because most of them are not going to make a purchase on their first interaction with a certain brand. This is especially true in case of B2B transactions. To succeed, businesses need marketing strategies that support the goals of their buyers in each phase of the transaction.

Digital transformation is transforming buyers

Today, technology has changed human behavior. We are living in a world where digital transformation is impacting and altering our behavior as individuals and customers. Tablets, smart phones and cloud-based services are impacting our purchase decisions and how we interact with a company on various levels. This change needs to be understood and tapped by companies.

By implementing human-centered marketing, every major or minor change in consumer behavior will have to be considered. This will help marketers gain insight and understand what is needed to attract buyers in future.

Marketing is not just limited to occupying social and digital space. It has moved to analysis of end user’s behavior to create meaningful experiences, to interact with them, engage them and create a long lasting relationship. The need of the hour is to understand the needs and demands of modern buyers and to design and implement strategies around them.

Phases of human-centered marketing

As mentioned above, empathy is an important factor when developing human-centered marketing strategies. It is necessary to listen what the customers want and observe every change in their behavior that can impact the business.

Second phase involves the analysis of data gathered after listening and observing consumer needs and behavioral changes. This helps in identifying opportunities, setting priorities and developing the right strategies. Third phase is all about using the analysis to model content strategies, sales approaches, communication channels, and media and so on.

In today’s competitive world, getting your message heard or read in the sea of information has become difficult. This has pushed the need for human-centered marketing approach as it helps in establishing an instant connect with the target customers.

No Conversions? Are You Getting Social Media Right?

Every second company is trying to get conversions from social media campaigns but are they implementing the right strategies to achieve and measure results? A company can promote its business on social media platforms such as Facebook and Twitter and also build a decent following in each channel but is this enough to get traffic and generate leads?

When implemented in the right manner, social media can be an important tool in lead generation. However, the key to success lies in knowing that this process takes time and a lot of testing. Don’t expect conversions to start rolling in by merely tweeting a new promo code or posting a new blog.

So, how to drive traffic and conversions from social media strategies?

Keywords- the Magic Key to Conversions

Using high conversion keywords is important because certain keywords can generate more consumer engagement than others. By using them in social media updates, companies can enhance the visibility of their pages and the effectiveness of their posts.

Ever Taken Hashtags Seriously?

Another effective strategy is to make smart use of hashtags. Hashtags have the power to increase social reach of a brand. For instance, if a company creates its own hashtag, it can own and direct the conversation on social media platforms. It also enables the company to encourage consumers to create and share content so that it gets more eyeballs. Hashtags can be quite powerful but you need to know how to use them on different media platforms.

Planning Strategies According to Media Channels

Everything needs to be carefully planned and placed according to the requirements of different social media channels because when you post something, you set expectations for the visitors. To ensure that the expectations are met, your business will have to work hard on content, visuals, keywords and everything that is posted on social media platforms. An attractive landing page will also become a necessity and it will have to be unique to your social marketing campaign.

Why Expertise Matters?

Companies need to build trust through their social media campaigns. But is it enough to know the keywords and incorporate them in your content? No amount of keywords or hashtags will work if you don’t offer clickable content that not only promises value to consumers but also fulfills it.

To improve social media conversions, many companies have been relying on the expertise of reputed marketing agencies that have a professional team of social media strategists. From knowing how and where to use high conversion keywords to making the best use of content marketing for each platform, their strategists make structural and visual changes to the company’s pages and website. They have the required experience in creating a sustainable stream of social media traffic for any type of business.

There is a lot involved in driving conversions and traffic from social media campaigns. From tweaking posts to choosing the right visuals and keywords, it is necessary to be updated with social media trends to achieve as well as measure the results.