Great Ways to Quickly Generate Leads

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Just as one suit of clothes won’t fit all men, different media and methods have to be tried out to generate leads quickly. According to experts, you must work on those platforms that suit you the best in order to obtain leads. There are a whole lot of options available – check out which will get you new leads and be most effective in your online business campaign.

You’ll get some ideas how to go about it from this article.

  • SEO, PPC and SEM: For B2B service based companies PPC or pay-per-click would pay off. SEO – search engine optimization is another good way to generate leads. When companies require an IT service, they search for it on Google. To make your PPC or SEM – search engine marketing effective use keyword phrases with long-tails. Your search phrases must consist at least of three words.
  • Provide helpful content: The key is not put emphasis on selling. Provide your prospects with useful information. This can be done through blogs, ebooks, whitepapers, case studies webinars, or demos. Y objective must be to earn their trust and thus their business.
  • Customer referrals: Potential customers will pay more attention to referrals made by your customers. Customer referrals are a source of building trust with implied recommendation of products and services. They make potential buyers feel more positive about the company and impact their buying decision. Therefore, use as many referrals as you can.
  • Media coverage: Getting your company’s name in the media will surely enable you to grow a following, and improve your personal brand. But getting a foothold in the media is not that easy. Journalists dislike hordes of PR people haranguing them day after day. So contact a journalist and tell him your story in an authentic way. Don’t send journalists loads of emails. If you pester them, you will be instantly put on their ‘blacklist’.
  • Engaging videos: Use YouTube to upload engaging and entertaining videos. Develop great ideas that promote your business. Use StumbleUpon to get traffic. Have links straight to your video – YouTube will enable you to do this. Then use them to link up to precise landing pages on your site.
  • Strong branding: Today customers love the best companies – or rather companies with a strong brand image. They like companies that have clear and consistent messages on all their across all of their marketing and sales platforms. So, focus on telling your potentials that both your brand image and conversion rates rise leading to more leads.
  • eBooks: Use eBooks to teach people about the industry. Don’t praise your products or services. People need information, so use a neutral approach and provide them with useful insights. Give your visitors the chance to download your eBook, by making provision for them to do it on your landing page.
  • Blog: A blog is a great tool to generate leads. It gives the writer/company a chance to exert total control of what’s written and get the full attention of the readers. Be sure to put a sign-up segment and use the margins to endorse your services and products.
  • Webinars: Webinars are a relatively cheap way to send your message to thousands of likely customers. Many services are available which enable you to transmit a webinar easily. If your webinar is a recurring event, your following will grow.
  • Newsletter: A newsletter is one of the easiest ways to generate additional leads. Put a sign-up for your newsletter in every conceivable place on your site. A newsletter will give you a captive audience and emails are pathways to ensure that you avoid the clutter on the Internet.
  • LinkedIn: LinkedIn is an excellent place to discover content, especially for B2B. LinkedIn works entirely for network business persons. There are some complaints against LinkedIn. The expensive clicks and poor conversion rates, for example. People spend time on this media browsing articles and seeking things that are interesting to read.
  • Twitter: Twitter helps you to find and get leads, especially if you are in the mobile business. Use #iphone to find and get leads. Anyway this mobile platform will help you converse with potential customers. If you interact with them, you can lure them to your site.
  • Networking affairs: Even though digital is in, real world advantages exist, particularly when it comes to networking events. These events will provide you with valuable contacts, even if they have no direct relationship with your business.

How To Create A Better Online Experience For Consumers

uxThe consumer is always right. This age-old saying must be your guiding line in your online business. Today, as ever more, the customer is king and his/her sentiment is critical for the brands that you want to sell. You must show them the value of the product you are selling to get success.

If they need it, give your customers a touch point that will facilitate their engagements. Technology holds many prospects, but customers still need to know it, so they are upgraded in these technological matters.

UX –or user experience – is all that the consumer cares for. With increasing mobility in technology customers use their mobile phones first to reach their service providers. Thus your products must be of easy usage, simple, and give customers an effective experience so that they will come back for more.

Create a large data base for yourself and your consumers. The enormous information you get from the preferences and habits of consumers and the analysis you get from huge data means you already have enough research. Analyse the data and interpret what your consumers really want. Give them solutions for their needs.

Here are some tips on how to do your e-commerce business:

  1. Studies have shown that 2/3 of cellphone users in the US make use of their phones to go online. Consequently, firms have to make it easy for consumers to browse, engage and purchase your brand.
  1. Your website loading should be just a few seconds. Your greatest threat is not your competitor; it’s the back button.. Customers won’t hang around a slow loading website. They will go to another website.
  2. To hold on to customers, retailers must optimize their sites to provide maximum performance whether the customer is using a mobile device, desktop or tablet.
  3. Make it easy for customers to navigate your website. Reduce the number of click required to perform an action.
  4. To ensure customer retention, websites must perform well in all devices such as desktops, phones or tablets. Websites must be mobile responsive.
  5. Online customers today require information they are seeking at precisely the time they need it, by swiping a smartphone or tablet or clicking a mouse. Less time performing a transaction online is equivalent to a higher conversion rate.
  1. Invest in high quality website search technology. Results, clicks and search queries give the user feedback, resulting in a personalized experience.
  1. Post enough good quality photos for customers to view and engage with your product. Reviews by customers are highly trusted – a dozen times more valuable than a company’s review. A customer will trust another customer more than the company’s marketing technique.
  2. Less content is sometimes good. .Excess of text, images or videos can clutter the screen and spoil your potential buyer’s shopping experience

The thin line between Marketing & Public Relations

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According to many experts, there’s a thin line between public relations and marketing and that some of the tasks or objectives of the two could overlap. But that’s really not so. These two sales tools are quite different. Marketing has a narrower definition and is restricted to specific jobs while public relations is much more broad-based and is a far newer concept than pure marketing. It is also an ever-changing one. However, with the exponential growth of social media the two have to share information and also get to know company policies which were not revealed to both in the past. Still, many differences remain, and we’ll examine them here in detail.

Marketing: Marketing is the job of selling or promoting products and services. Marketing encompasses everything to do with sales – knowing the product’s cost, taking all advertising decisions and handling all marketing material like websites, pamphlets and brochures.

Public Relations: A PR man has to encourage the understanding and goodwill that the public has towards the service/product of a company. He has to deepen the passion an individual, organisation, or company has with the persons who matter to the business’s success. These people could be your customers or clients, industry influencers like bloggers, journalists or analysts — or a local council, government authority or industry body — if they have a say in the working of your business.

Major Differences

Let’s take a look at the major differences between marketing and public relations.

The aim of marketing is to sell the services and products of the company, while PR works to maintain and give a boost to the company’s reputation and its many relationships.

Marketing is all about sales; its focus is on potential and existing customers. Marketing people have to meet the demands of the customer and move goods from manufacturers to producers and buyers.

The focus of PR is the image of the company. In a broader sense, PR deals with the general public’s views, as well as those of the important stakeholders like the investors, legislators and the media.

Marketing contributes directly to the company’s bottom line; PR is a function of staff that supports its objectives and goals indirectly. PR, however, has an impact on the success of the company by maintaining and developing good relationships and creating a business environment that’s positive.

Earned vs Paid Media

Marketing makes use of paid media as a major element of its schemes. Advertising that’s paid for is fixed: It appears as per schedule.

PR does not make use of earned media like press releases which appear as part of the news. Basically free, unearned media is out of the company’s control. It cannot insist when or how it is to be published. But it’s an effective tool for third-party support can greatly impact sales.

Some organizations employ a small PR group which functions in the bigger marketing department. But this does not mean that the PR people are doing the job that the marketing staff does. Nor do they possess identical skills.

Examples of PR Techniques:

  • Developing a multi-media strategy so that many activities get promoted at one place.
  • Holding a public act, a social experiment or a stunt- based brand show.
  • Staging an outreach social influencer campaign.
  • Influencing a brand’s sponsorship deal.
  • Initiating and holding social partnership initiatives.
  • Creating and popularising content that aims to ease conversation about a specific issue or topic.
  • Publicity and media activity like contacting a journalist to get a story published.

Examples of Marketing Techniques:

  • Gain market insights to inform about new opportunities to earn more revenue.
  • Develop and price a new product/service.
  • Launch and promote these products/services — including handling support tasks and advertising, PR activities, digital and deal with retailers.
  • Grow and develop product and company’s brands.

Where the Twain Meet

  • Because of the social media, the barriers between marketing and PR have been reduced. Companies post both marketing and PR press releases and marketing campaign plans on Facebook, Twitter, and other media networks. Large companies have a special social media department but small/midsized organizations normally cannot afford it. A small firm may assign these roles to a few, select staff.
  • PR marketing and social team heads are informed about the various campaigns and projects in progress and those that have been prepared. Regular meetings, conference calls and email correspondence among department leaders have become the norm.
  • If there is a brand-damaging post, PR will be alerted immediately.

Summing Up

PR and marketing functions vary and are distinct. But thanks to social media, the difference between the two has become hazy. Due to this, the two departments sometimes have to co-operate and communicate with each other. This has become necessary for both to succeed.

Email Marketing Vs. Social Media- What Is Best For Your Business?

Ever wondered which approach would work best for your business- the direct nature of emails or the indirect nature of social media marketing? Let’s be honest, social media has not surpassed the benefits of email marketing by a long shot. Emails continue to have some inherent advantages over social media that businesses can’t ignore.

To say that joining the social media bandwagon would be a waste of time is not true. It has its own benefits but when pitched against email marketing, the latter is effective to a great extent in getting sales done.

Today, every marketer seems to be focusing on social media marketing. They are spending less time growing their emailing list and spending more time updating Facebook and Twitter pages, monitoring mentions and replying to wall posts. Not focusing on email marketing can be an expensive mistake that can cost sales. The key to success lies in balancing both and reaping maximum benefits of each marketing strategy.

  • Facebook boasts of more than 1 billion active users on a monthly basis whereas Twitter boasts 255 million
  • According to Radicati, in 2013, the total number of worldwide email accounts was 3.9 billion which is projected to reach 4.9 billion by 2017

In a nutshell, there are three times more email accounts than there are Twitter and Facebook accounts combined. According to marketing experts, organic reach on Facebook is merely 6-7% whereas open rates for email marketing messages are in the range of 20-30%. If you take these statistics into consideration, you will be surprised to know that your business message is five times more likely to be seen through emails rather than Facebook. So, which one should be the priority?

Is Email Marketing Difficult than Social Media Marketing?

Many marketers are of view that getting people to give you permission to email them is difficult compared to persuading them to like your Facebook page or become a Twitter follower.  However, this isn’t true. Many customers prefer to get an email regarding the latest news about products, services or discounts rather than checking social media pages on a daily basis for updates.

What about ROI and Conversion Rate?

Irrespective of the growing popularity of social media channels, email marketing drives more conversions than any other marketing channel (including search and social). But there is no denying that while emails gets more conversions, social media plays a vital role in keeping prospects and existing customers engaged and informed on a day-to-day basis. Social media helps in establishing a direct connect whereas email marketing makes use of that connect to convert prospects into customers.

 What will work best for your business?

The bottom line is- businesses don’t have to choose between email and social media marketing. The need is to recognize and utilize the value and benefits of both marketing strategies because both bring a lot to the table. While there are various benefits of adding SMM to your marketing toolbox, tossing out email marketing can prove costly for any business so, balance both for maximum benefits.